FROM DREAM TO BRAND | Future Maastricht

FROM DREAM TO BRAND
Creative Acceleration Program
Powered by Future Maastricht Museum & Gallery

20–21 February 2026
House of the Future – Huis van de Toekomst,

Promenade 29, Heerlen, The Netherlands

Ideas are everywhere.
Brands are not.
Brands are built.

From Dream to Brand is a two-day intensive program, conceived, curated, and powered by Future Maastricht, designed to turn visionary ideas into structured, contemporary brands at the intersection of fashion, design, branding, and AI. This is not a conference—it is a construction site for ideas. Participants will engage in a hands-on process to transform intuition, aesthetics, and vision into coherent brand identities, using advanced creative methodologies aligned with today’s cultural and market dynamics.

Lead Mentor
Simon Mikolajczyk – Founder of MaisonDAO
Expert in fashion systems, branding strategies, and AI-driven creative industries.

Simon has led 50+ international projects, including fashion shows, galas, trade fairs, and cross-disciplinary cultural productions, and has served as panelist, speaker, and mentor for VoRN Fashion Academy (Berlin), with features in leading industry publications.

WHO THIS PROGRAM IS FOR

Individuals with strong ideas but no clear execution strategy

Creatives, designers and visual thinkers

Fashion and brand founders

Students and emerging talents

Anyone exploring the intersection of AI, creativity and brand building

Design, art and fashion students

✔ Academy Access

Exclusive access to our Academy platform

Professional templates, AI prompts, creative challenges

Ongoing mentor support and community access

✔ Certification

Official Certificate of Participation issued by MaisonDAO

TICKET OPTIONS

Which ticket option are you interested in? All prices are final. No hidden costs.

FULL SPEED — Acceleration Pass

EARLY BIRD — €79 (currently available)

REGULAR — €115 (currently available)

STUDENT — €85 (currently available)

NEXT GEN U21 — €45 (limited seats, subject to approval via Instagram profile or portfolio)

WHAT IS INCLUDED IN EVERY TICKET

✔ Full program access

Friday evening introduction & keynote

Full Saturday Acceleration Lab

✔ Food & closing reception

Lunch included (choice between cannelloni or arancini)

Champagne closing reception

✔ Private Mentorship — Special Edition Benefit

2 × 1-hour private follow-up calls with the Lead Mentor

(standard market value: €200)

Special Note — Please Read Carefully:

For this edition only, and exclusively for workshop participants, the cost of these two private mentorship sessions is fully waived and included at no additional charge. Outside of the workshop context, the Lead Mentor’s professional rate is €100 per hour, available strictly by prior booking.